Scaling Pipeline Across Two RazorpayX Products Without Expanding SDR Capacity

Razorpay is a leading fintech company offering payment solutions to businesses across India. As part of its expanding product ecosystem, RazorpayX provides financial operations tools such as Accounts Payable and Payroll to help businesses manage money movement and employee payments more efficiently.

As RazorpayX grew, the team needed a dependable way to generate qualified pipeline across multiple products—without overloading existing sales and SDR teams or slowing down execution.

Razorpay needed to scale outbound pipeline for two distinct RazorpayX products simultaneously. Each product had its own ICP, value proposition, and buying context, making it difficult to rely solely on inbound or shared SDR capacity.

Building or expanding an internal SDR team would have required additional hiring, training, and management—adding operational complexity while slowing down momentum.

Razorpay partnered with SalesUP to run outbound execution as a managed function rather than an internal experiment. SalesUP's ability to handle prospecting, outreach, and qualification independently allowed Razorpay to scale pipeline without restructuring its sales organization.

The engagement focused on outcome-driven execution—ensuring Razorpay's sales teams received qualified opportunities while SalesUP handled the operational workload behind the scenes.

SalesUP designed and executed outbound programs for RazorpayX AP and Payroll independently. Each product received tailored targeting, messaging, and qualification flows aligned with its specific buyer persona.

SalesUP managed the entire SDR lifecycle—from lead sourcing and outreach to follow-ups and SQL qualification—ensuring consistent delivery of sales-ready opportunities. Performance was monitored continuously, with messaging and targeting refined to maintain quality across both product lines.

This approach allowed Razorpay to scale outbound execution across products without building or managing additional internal SDR teams.

SalesUP delivered consistent qualified opportunities for both RazorpayX AP and Payroll, helping Razorpay establish predictable outbound pipeline for each product.

Each product received approximately 15 sales-qualified leads per month, resulting in a combined outbound contribution without additional internal hiring. The engagement ran for nearly a year, validating managed outbound execution as a scalable approach for multi-product growth.

Outbound became a dependable pipeline channel rather than an operational bottleneck.

This engagement demonstrated that Razorpay could scale outbound pipeline across multiple products without expanding internal SDR teams.

By outsourcing execution while maintaining control over outcomes, Razorpay validated a repeatable outbound model suited for a growing product ecosystem.