Strengthening Inbound and Launching Outbound in the Middle East

GreytHR is an HR and payroll software provider serving businesses across multiple regions. As the company scaled, it encountered two distinct sales execution challenges across different markets.

In India, GreytHR was generating marketing-qualified leads, but without a dedicated team focused on follow-ups and qualification, many of those leads were going cold. The gap was not demand — it was structured conversion.

At the same time, in the Middle East, GreytHR had no outbound presence. There was no structured SDR motion in place to proactively build pipeline in the region. To grow sustainably across both markets, they needed execution support — not just tools, but ownership.

GreytHR faced a dual operational challenge. In India, marketing efforts were producing leads, but without a dedicated SDR team to follow up, qualify, and convert those leads into meetings, momentum was being lost. The internal team could not consistently manage follow-ups at scale.

Meanwhile, in the Middle East, the challenge was foundational. There was no outbound engine to drive pipeline creation. Building an internal SDR team for a new geography would require hiring, training, oversight, and time — slowing down expansion efforts.

GreytHR required more than campaign support — they needed operational ownership. Instead of investing in building new internal teams across regions, they chose to deploy a managed SDR model through SalesUP.

The goal was execution continuity: ensure marketing leads were systematically worked in India while establishing outbound motion in the Middle East. SalesUP's model provided dedicated resources, management, and reporting under one structured framework. This approach allowed GreytHR to expand sales coverage without increasing internal management overhead.

SalesUP deployed 5 dedicated SDRs across India and the Middle East, structured around the specific needs of each region.

In India, SDRs were focused on converting inbound marketing leads into qualified meetings. This involved consistent follow-ups, qualification checks, and structured scheduling — ensuring leads did not go cold.

In the Middle East, SalesUP built outbound motion from scratch. This included cold outreach, qualification processes, and pipeline generation in a new geography. The SDR team was fully managed by SalesUP — covering hiring, training, scripts, quality control, reporting, and optimization.

The result was a unified sales execution system operating across two distinct regions.

Within approximately one year, GreytHR had an operational SDR structure supporting both inbound conversion and outbound expansion.

Five active SDRs were deployed across India and the Middle East, enabling consistent execution in both markets. India's marketing lead conversion program continued running under a structured SDR layer, while Middle East outbound efforts were established from zero and sustained through ongoing engagement.

GreytHR successfully extended its sales execution capabilities across two regions without building separate internal teams.

Inbound marketing leads in India were supported through structured follow-up and qualification, while outbound in the Middle East was established as a new growth channel.

The engagement remains ongoing, reflecting continued operational alignment between GreytHR's growth strategy and SalesUP's managed SDR execution.