Growth Routes by SalesUp See booking flow

For Doug Anderson · Grant Street Inn + The J Hotel · Dunedin, FL

More direct bookings. More repeat guests. Less commission.

One bookings engine for both hotels. AI works every channel around the clock, and our team in India runs it for you.

Goal 1Direct share up
Goal 2Repeat guests up
Goal 3More reviews, every one answered
The J Hotel on Causeway Blvd, Dunedin
The J Hotel68 rooms · 491 Causeway Blvd
Grant Street InnGrant Street Inn · 22 rooms

What we found today · 28 Oct

Bookings are leaking before guests ever reach you

GRANT STREET INN
reservations.travelclick.com/115865 ...
Error 404
[object Object]

Book buttons on your site lead to "Error 404"

Room, offer and footer Book Now buttons on thegrantstreetinn.com land on a blank error page. Only the header button works, and it sends guests to Choice. The IV Therapy, Spa and Florida Residents offers cannot be booked online.

Checked in a normal Chrome browser, 28 Oct
THE J HOTEL

No website, three different names

thejhoteldunedin.com is a parked page and the Google profile sends people to Choice. The hotel appears as "near Honeymoon Island", "Dunedin Clearwater" and "Suites" on different sites.

Choice FLK88, Google, Booking.com, Kayak, Hotels.com
GOOGLE HOTELS

Resellers showing about half your official price

On Google Hotels, Wego and 6E Hotels listed Grant Street Inn at about 50% of the official site rate, next to a "great deal" badge. Rate parity worth checking.

Seen from an India connection for a January date; to confirm from the US

Guests love the stay, Google shows less of it

J Hotel · Google
3.9 / 5
J Hotel · Booking
8.7 / 10
Grant St · Google
4.2 / 5
Grant St · Booking
8.7 / 10
Google: 42 and 85 reviews. Booking.com: 64 and 118 reviews. Checked 28 Oct.

Other gaps

Booking.com
Gap

Both hotels showed unavailable for 13-15 Nov while Choice had rooms: a likely inventory or rate mapping gap.

Google search
Absent

Neither hotel shows in regular results for "hotels in Dunedin FL", "hotel near Honeymoon Island" or "Dunedin spring training hotel". Hampton Inn pitches Honeymoon Island instead.

Where bookings come from

Every channel feeds one engine. We push the mix toward direct.

Your booking engineBoth hotels · one guest list
Google

Hotel Ads, free booking links, Maps

Low cost
OTAs

Booking.com, Expedia, Hotels.com, Agoda, Hopper

15-25% fee, est.
Choice Hotels

Ascend Collection brand channel + loyalty

Brand fees
Phone + WhatsApp

AI answers 24/7, books in the chat

Direct
Groups

Spring Training, weddings, sports tournaments, corporate

Direct · high value
Direct website

Your own sites + booking engine

Lowest cost
Past guests

Email + SMS offers to come back

Direct · repeat
Local partners

Attractions, wedding venues, teams

Direct · referral
Direct, lowest cost Low or brand cost Highest commission

The commission math

Move a slice of OTA stays to direct. Keep the commission.

Drag the sliders. Every input is an example, not your data. We fill in your real numbers on the call.

Example. Both hotels have 90 rooms in total.
Example target.
Typical OTA commission range, industry norm, estimate (15-25%).
Example. Grant Street Inn rooms are listed from $239.

Commission kept per year (example)

$0

One OTA stay
One direct stay
You keep 100% of the rate

Formula: room nights × % moved × ADR × commission × 12

Commission only. Direct bookings have their own costs (booking engine, ads, card fees), which we show line by line in the plan.

The guest loop

From first search to the next stay. AI and people at every step.

Repeat guests come back direct, not through an OTA

Channels we run

Full marketing, one team, both hotels.

AITeam

OTA listings + rate parity

Better photos and copy on every OTA, rates checked daily so direct is never beaten.

AITeam

Google Hotel Ads + free booking links

Your direct rate shown next to the OTAs on Google Search and Maps.

AITeam

Google Business Profile + reviews

Every guest asked for a review, every review answered within a day.

Downtown Dunedin

SEO + AI search content

Pages for Spring Training, Highland Games, Mardi Gras and Honeymoon Island, so Google and ChatGPT name your hotels.

AITeam

Meta + Google retargeting

People who looked but did not book see your rooms again, with a direct-only perk.

AITeam

Email + SMS for repeat stays

Your own guest list, with offers timed to the dates they care about.

The J Hotel lobby

AI concierge, 24/7

Calls, WhatsApp and web chat. Answers questions and books the room.

Team

Group sales desk

People who call teams, wedding planners and companies for room blocks.

Team

Local partnerships

Attractions, wedding venues and sports teams sending guests your way.

AI + human operating model

AI does the fast work. People do the work that needs judgment.

AI

Always on, every channel

Instant repliesBooks rooms in chatDaily rate + parity checksReview reply draftsEvent content + ads copyGuest list segmentsWeekly report
hands off

Our team in India

Works while Florida sleeps, plus your daytime

Group sales callsOTA account managementGuest recoveryApproves every reply + offerPartner outreachReports to you
Mon

Rates, parity and OTA ranking check

Tue

New event pages + ad creative

Wed

Group sales calls + partner follow ups

Thu

Email / SMS send to past guests

Fri

One-page report to Doug

Every dayAI concierge answeringReviews answeredInquiries followed up
Bookings dashboard Example dashboard
Direct shareOTA share12 weeks
Bookings by channel
Example dashboard with illustrative numbers. Not your data and not a result. Your live version uses your PMS and channel data.

The first 90 days

Live in 30 days. Full engine by day 90.

1-30
The J Hotel aerial

Days 1-30

Get found, get booked

  • J Hotel website live
  • Direct booking engine
  • Google Business Profiles fixed
  • OTA listings cleaned up
31-60
Grant Street Inn terrace

Days 31-60

Win them back

  • Guest CRM (email + SMS)
  • AI concierge 24/7
  • Reviews engine
  • Google Hotel Ads
61-90
Dunedin marina at sunset

Days 61-90

Fill the slow nights

  • Group sales desk
  • Local partnerships
  • Paid retargeting

See it working

The booking flow, and the two sites it sits in.

Next

Walk through it on our call.

We will put your real numbers into the math and pick the first channels together.

Send questions before the call